Personal Trainer Branding & Motion Campaign
Published on
Reading Time
2 mins
Task & Role
Led the full branding development for a personal training service, from strategic identity creation to digital promotion. This included brand positioning, visual identity, and campaign design.
Introduction
This project presents the creation of a complete fitness brand identity and motion campaign for a personal trainer aiming to promote health and wellness beyond aesthetics.
Overview
The work included brand definition, logo creation, font and color selection, mission and vision statements, as well as the development of digital promotional assets and social media strategies. Design and public relations techniques were applied to position the trainer as a health-oriented professional.
Tools
ILLUSTRATOR, PHOTOSHOP, AFTER EFFECTS, PREMIERE
Plugins: MOTIONDUCK
Techniques
Branding and identity design (logo system, color palette, typography)
Brand strategy (mission, vision, target positioning)
Motion graphics for social media
Copywriting for campaigns
Public relations and communication strategy
Content planning for Instagram and vertical videos
Final Design Overview
Animated and static Instagram stories
Branded logo and icon with motion variations
Promotional poster series and animated CTA buttons
Social media video campaigns (Reels, Stories, MP4 ads)
Color-consistent visual identity system
Achievement
Successfully developed a cohesive brand identity and digital ad campaign that increased recognition, engagement, and booking of free trial sessions, while positioning the trainer as a health-centered professional.
