Roberta
Agnes
2K25
./ portfolio
Transforming Ideas Into Visual Stories
DESIGNER
Transforming Ideas Into Visual Stories
I specialize in strategic and results-driven designs with a foundation in UI/UX, visual design, branding, and marketing communications. Over 15 years of experience as a financial market manager and as public relations consultant.
A designer with a passion for creativity
Featured Project
In design, everything must be aligned; collaborative environments where insight meets innovation, and every decision is well-planned.
SELECTED PROJECTS
Lululemon
Lululemon – OFFLINE Campaign
A mindfulness-first brand campaign to inspire digital detox and authentic connection.
SolSip – Launch Campaign
SOLSIP – Campaign Video & Branding
Multi-platform strategy and video campaign for a functional wellness beverage.
TVOKids
TVOKids STEM App Campaign
Inclusive Educational App and Campaign Targeting Girls in STEM
ICONS
Brazilian Folklore Origami Icons
A visual reinterpretation of folklore through geometry, tradition, and design harmony.
AMALGA
AMALGA – Everyday Life
A mental health app that doesn’t feel like one.
ALESSI
ALESSI CREATIVE BRIEF
Revitalizing a luxury design brand for the Canadian market.
Dairy Drop
Sustainable Dairy Delivery App
Making every drop count with effortless delivery
creative expertise
"Design is not just what it looks like and feels like. Design is how it works."
01 ——
Digital Strategy
Creating a comprehensive digital strategy tailored to your business goals and user needs. From industry analysis to goal setting, I construct a roadmap to guide your online ventures to success.
Strategic Planning
Market Analysis
Campaign Development
Analytics and Insights
02 ——
Brand Identity
I help businesses create a powerful, memorable brand identity that connects with their customer base. This includes setting up brand strategy and building comprehensive brand guidelines to maintain consistency across platforms.
Brand Strategy
Logo Design
Brand Guidelines
Brand collateral
03 ——
UX Design
Designing seamless, intuitive user experiences that captivate and delight. UX design prioritises understanding user needs and behaviours, focusing on usability, accessibility, and satisfaction to produce functional and enjoyable digital products.
User research
Wireframing and Prototyping
Usability Testing
Design Systems
04 ——
Visual Design
Visually stunning interfaces that are both beautiful and practical. Specialising in clean, modern, and engaging designs to enhance user interaction and ensure a cohesive brand experience across all digital touchpoints.
Design Principles
Art direction
Product Design
Motion Design
SKILLS
-
—
—-
——
Branding
Visual Identity
Motion Composition
Layout & Typography
expertise
-
—
—-
——
UI/UX - Design Thinking
Public Relations Consulting
Media & Strategic Design
Visual Communication
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Have a project?
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Roberta
Agnes
2K25
./ portfolio
Transforming Ideas Into Visual Stories
DESIGNER
Transforming Ideas Into Visual Stories
I specialize in strategic and results-driven designs with a foundation in UI/UX, visual design, branding, and marketing communications. Over 15 years of experience as a financial market manager and as public relations consultant.
A designer with a passion for creativity
I have built my career by combining my ability to connect with diverse audiences and my understanding of the financial business. Whether as a bank professional helping clients solve complex problems or working as a freelance public relations consultant, communication has always been my fundamental expertise.
In design, everything must be aligned; collaborative environments where insight meets innovation, and every decision is well-planned.
Based and work in Toronto
(GMT)
Featured Project
In design, everything must be aligned; collaborative environments where insight meets innovation, and every decision is well-planned.
SELECTED PROJECTS
Lululemon
Lululemon – OFFLINE Campaign
A mindfulness-first brand campaign to inspire digital detox and authentic connection.
SolSip – Launch Campaign
SOLSIP – Campaign Video & Branding
Multi-platform strategy and video campaign for a functional wellness beverage.
TVOKids
TVOKids STEM App Campaign
Inclusive Educational App and Campaign Targeting Girls in STEM
ICONS
Brazilian Folklore Origami Icons
A visual reinterpretation of folklore through geometry, tradition, and design harmony.
AMALGA
AMALGA – Everyday Life
A mental health app that doesn’t feel like one.
ALESSI
ALESSI CREATIVE BRIEF
Revitalizing a luxury design brand for the Canadian market.
Dairy Drop
Sustainable Dairy Delivery App
Making every drop count with effortless delivery
creative expertise
"Design is not just what it looks like and feels like. Design is how it works."
01 ——
Digital Strategy
Creating a comprehensive digital strategy tailored to your business goals and user needs. From industry analysis to goal setting, I construct a roadmap to guide your online ventures to success.
Strategic Planning
Market Analysis
Campaign Development
Analytics and Insights
02 ——
Brand Identity
I help businesses create a powerful, memorable brand identity that connects with their customer base. This includes setting up brand strategy and building comprehensive brand guidelines to maintain consistency across platforms.
Brand Strategy
Logo Design
Brand Guidelines
Brand collateral
03 ——
UX Design
Designing seamless, intuitive user experiences that captivate and delight. UX design prioritises understanding user needs and behaviours, focusing on usability, accessibility, and satisfaction to produce functional and enjoyable digital products.
User research
Wireframing and Prototyping
Usability Testing
Design Systems
04 ——
Visual Design
Visually stunning interfaces that are both beautiful and practical. Specialising in clean, modern, and engaging designs to enhance user interaction and ensure a cohesive brand experience across all digital touchpoints.
Design Principles
Art direction
Product Design
Motion Design
SKILLS
-
—
—-
——
Branding
Visual Identity
Motion Composition
Layout & Typography
expertise
-
—
—-
——
UI/UX - Design Thinking
Public Relations Consulting
Media & Strategic Design
Visual Communication
Roberta
Agnes
2K25
./ portfolio
Transforming Ideas Into Visual Stories
DESIGNER
Transforming Ideas Into Visual Stories
I specialize in strategic and results-driven designs with a foundation in UI/UX, visual design, branding, and marketing communications. Over 15 years of experience as a financial market manager and as public relations consultant.
A designer with a passion for creativity
I have built my career by combining my ability to connect with diverse audiences and my understanding of the financial business. Whether as a bank professional helping clients solve complex problems or working as a freelance public relations consultant, communication has always been my fundamental expertise.
In design, everything must be aligned; collaborative environments where insight meets innovation, and every decision is well-planned.
Based and work in Toronto
(GMT)
Featured Project
In design, everything must be aligned; collaborative environments where insight meets innovation, and every decision is well-planned.
SELECTED PROJECTS
Lululemon
Lululemon – OFFLINE Campaign
A mindfulness-first brand campaign to inspire digital detox and authentic connection.
SolSip – Launch Campaign
SOLSIP – Campaign Video & Branding
Multi-platform strategy and video campaign for a functional wellness beverage.
TVOKids
TVOKids STEM App Campaign
Inclusive Educational App and Campaign Targeting Girls in STEM
ICONS
Brazilian Folklore Origami Icons
A visual reinterpretation of folklore through geometry, tradition, and design harmony.
AMALGA
AMALGA – Everyday Life
A mental health app that doesn’t feel like one.
ALESSI
ALESSI CREATIVE BRIEF
Revitalizing a luxury design brand for the Canadian market.
Dairy Drop
Sustainable Dairy Delivery App
Making every drop count with effortless delivery
creative expertise
"Design is not just what it looks like and feels like. Design is how it works."
01 ——
Digital Strategy
Creating a comprehensive digital strategy tailored to your business goals and user needs. From industry analysis to goal setting, I construct a roadmap to guide your online ventures to success.
Strategic Planning
Market Analysis
Campaign Development
Analytics and Insights
02 ——
Brand Identity
I help businesses create a powerful, memorable brand identity that connects with their customer base. This includes setting up brand strategy and building comprehensive brand guidelines to maintain consistency across platforms.
Brand Strategy
Logo Design
Brand Guidelines
Brand collateral
03 ——
UX Design
Designing seamless, intuitive user experiences that captivate and delight. UX design prioritises understanding user needs and behaviours, focusing on usability, accessibility, and satisfaction to produce functional and enjoyable digital products.
User research
Wireframing and Prototyping
Usability Testing
Design Systems
04 ——
Visual Design
Visually stunning interfaces that are both beautiful and practical. Specialising in clean, modern, and engaging designs to enhance user interaction and ensure a cohesive brand experience across all digital touchpoints.
Design Principles
Art direction
Product Design
Motion Design
SKILLS
-
—
—-
——
Branding
Visual Identity
Motion Composition
Layout & Typography
expertise