SolSip – Launch Campaign
SOLSIP – Campaign Video & Branding
Multi-platform strategy and video campaign for a functional wellness beverage.
2025
A premium campaign created for SolSip, a wellness beverage brand, highlighting its sparkling botanical sodas and adaptogenic teas. The project blended storytelling, visual design, and cinematography to create a brand experience across video and digital media.
SERVICES
Creative direction, branding support, video editing, scripting, campaign strategy, visual identity assistance, editing support, and content layout.
Project Overview
This was a complete brand launch campaign developed for both digital and print media. It involved deep research, creation of a compelling brand message, and development of a promotional video to present the essence of SolSip to a broad audience.
This UX case study explores how everyday dairy shopping can become more efficient, accessible, and reliable through an intuitive app design. Dairy Drop was created to help users track orders, manage subscriptions, and receive fresh dairy at their doorstep, minimizing waste and increasing convenience.
Tools: PREMIERE PRO, PHOTOSHOP, AFTER EFFECTS, FIGMA
Approach
Social Media Launch
We started with a careful analysis of the briefing to understand the client’s vision. The process was guided by wellness trends and marketing strategies suitable for health-conscious consumers.
Process
Developed script and storyboard based on brand values and product features Created motion design and visual transitions using After Effects
Defined a visual system aligned with wellness aesthetics Edited video footage in Premiere Pro with voice-over and sound design Designed mockups and digital assets to present the final campaign
Simplicity, natural elegance, and visual serenity guided the aesthetic choices. The campaign focused on balance and purity, using smooth transitions, organic forms, and soft color palettes to evoke well-being and trust.
Final Design
A cohesive multi-platform video and design campaign with refined visuals, natural typography, and seamless transitions. The final product was a full HD launch video supported by clean, editorial-style assets tailored for social media and point-of-sale.
Typography & Colors: Jacques Francois Shasow and Montserrat fonts, with a soft and fresh palette of red, white, and black.
Product
The SolSip launch campaign blended design, storytelling, and motion to express a sense of calm and renewal. Through deliberate aesthetic decisions, the visuals resonated with a modern wellness audience and reinforced SolSip’s values.
Achievements
