ICONS
Brazilian Folklore Origami Icons
A visual reinterpretation of folklore through geometry, tradition, and design harmony.
2024
This project blends Golden Ratio structure and origami aesthetics to reinterpret Brazilian folklore into a cohesive icon system. Each icon celebrates cultural identity through folded form and mathematical balance.
SERVICES
Concept development, character research, icon sketching, geometric design using Golden Ratio, color palette creation, accessibility testing.
Project Overview
To communicate the richness of folklore through minimalist geometric forms while ensuring consistency, balance, and symbolic storytelling.
We created a set of six icons based on Brazilian folklore, each designed using origami folds and Golden Ratio proportions. The challenge was to simplify iconic creatures without losing cultural depth.
Tools: ILLUSTRATOR - PHOTOSHOP - FIGMA
Approach
Starting: Sketches to explore Golden Ratio
We developed each icon on top of a Golden Ratio grid, then built layered origami folds to visually narrate each character while keeping strong visual cohesion.
Process
Folklore research Visual concept mapping Moodboards Origami experimentation
Digital vector building Accessibility testing Visual style guide development.
Design is storytelling. By uniting geometry and culture, the project honors tradition with contemporary visual clarity, using form to preserve memory.
Final Design
Icons created: Boitatá, Boi-Vaquim, Mula Sem Cabeça, Cuca, Cabra Cabriola, Lobisomem. Visual system includes tribal typography, color contrast, and accessibility compliance.
Product
Working on this project was pure joy. I felt deeply connected to my roots and excited to turn culture into something visual, structured, and meaningful.
Achievements
Delivered a cohesive, accessible visual system that brings cultural storytelling to life through Golden Ratio design and origami-inspired form.
Geometry becomes voice, and folklore takes shape. This icon set bridges ancestral myths and modern visuals with elegance and purpose.
