ALESSI
ALESSI CREATIVE BRIEF
Revitalizing a luxury design brand for the Canadian market.
2025
This project aimed to modernize Alessi’s brand identity and develop a targeted campaign to increase recognition and engagement in Canada. The rebrand balances tradition, luxury, and minimalism.
SERVICES
Brand strategy, market analysis, logo redesign, audience profiling, campaign ideation, moodboard creation, ad development.
Project Overview
To increase brand awareness, social media engagement, and market relevance through a modern visual identity and targeted storytelling.
Alessi is known globally for its innovative household items, but lacks presence in Canada. Our solution included a refreshed logo, updated colors and typography, and a campaign strategy tailored to Canadian millennials and Gen X consumers.
Tools: FIGMA - ILLUSTRATOR - PHOTOSHOP - PREMIERE PRO
Approach
Presenting logo directions
We analyzed Alessi’s brand gaps, studied competitors, defined personas, and reimagined its presence across social, outdoor, and digital platforms, focusing on luxury, elegance, and cultural adaptation.
Process
Persona building Brand audit Creative brief development Moodboard
Logo redesign Ad mockups Social strategy Visual rationale.
Timeless design meets local relevance. The visual system respects heritage while embracing the simplicity and refinement that appeals to the Canadian premium market.
Final Design
Deliverables included: a new logo updated color palette digital/OOH campaign examples
Serif + Sans-serif typography pairing (Playfair Display + Lato)
Product
A new era of Alessi begins, where form meets function, and heritage meets modernity. The rebrand invites consumers to see the extraordinary in everyday design.
Achievements
Led a full brand refresh tailored to a new market, balancing global identity with local insight and measurable marketing goals.
This project allowed me to bring elegance, strategy, and identity together. It was a privilege to reimagine a brand I admire with clarity and creative pride.
Motion Design Mockup
