TVOKids
TVOKids STEM App Campaign
Inclusive Educational App and Campaign Targeting Girls in STEM
2025
This project focused on creating a full digital campaign and app concept for TVOKids that encourages girls aged 6–12 to explore science, technology, and engineering through storytelling, games, and interactive learning. The challenge was to build a safe, motivating and inclusive experience that addresses the gender gap in STEM by appealing to curiosity, imagination, and confidence.
SERVICES
Creative strategy, UX/UI concept, user flow planning, accessibility design, storytelling development, brand voice creation, campaign pitch writing, app feature ideation, typographic and visual style definition
Project Overview
To conceptualize an educational platform and awareness campaign that empowers girls to see themselves as scientists, engineers, and problem-solvers, using inclusive visuals, safe interactive environments, and motivational storytelling.
Curiosity Explorers is an interactive mobile app proposal designed for TVOKids. It combines animated storytelling, hands-on experiments, avatar customization, and gamified learning to build scientific literacy in a fun, safe, and inclusive environment. The campaign highlights the importance of female representation in STEM and promotes learning through creativity and play.
FIGMA · PHOTOSHOP · STAGE 3D · AFTER EFFECTS
Approach
Conducted research on gender representation in STEM education Developed character-centered storytelling to engage the target age group Created UX wireframes and app flow for seamless navigation Defined safe digital interaction features and parental control elements Structured campaign messaging using empathy and encouragement Applied universal design principles for accessible, inclusive visuals
Process
Built a detailed creative brief and competitive landscape analysis Created sample character stories and personalized scientific quests Developed app structure with unlockable modules and creative sandbox
Integrated positive feedback systems (badges, avatars, audio cues) Defined tone of voice, color palette, and visual hierarchy Produced slide presentation mockups for campaign proposal
The app uses playful, empowering visuals and storytelling to guide users through scientific discovery. The tone is curious and respectful, avoiding condescension. The branding blends warm tones and soft shapes to foster a safe, inviting digital world while still promoting bold thinking and creativity. The campaign was designed to be both educational and emotionally engaging.
Final Design
The final concept includes an app structure with educational modules, visual badges for achievements, customizable avatars, and interactive stories. The proposal also outlines cross-media campaign elements such as short explainer videos, social media highlights, and interactive classroom activities. The visuals are tailored to young girls without excluding broader audiences, ensuring an inclusive and modern design.
Product
This was one of the most meaningful projects I’ve worked on, as it aligns deeply with my passion for equality, education, and design. Creating tools that help children, especially girls, feel confident in STEM spaces is incredibly rewarding. I loved blending UX strategy with storytelling to design something that could really make a difference in a young person’s self-image and future.
Achievements
This campaign creates a space where curiosity leads the way. The combination of soft color gradients, round avatars, and storytelling elements invites young users to imagine themselves as capable scientists. Typography is clear and friendly, and icons are designed to encourage exploration. Together, these elements shape an environment of safety, agency, and joyful learning.
